I got the opportunity to sit down with Doug Miller, Netflix’s VP of content, to talk about how Netflix’s decision to make the new movie available online was handled.
It’s not as if Netflix was sitting on a pile of cash.
The streaming giant invested in the film, which is based on the book by Stephen King, for about $50 million in 2011, according to Deadline.
In total, Netflix spent about $30 million on the movie.
“I was actually looking forward to the film coming out because I’m a huge fan of Stephen King and I really wanted to see what the movie was like,” Miller said.
Miller went on to say that Netflix was able to leverage the fact that Netflix had the rights to the book.
“We knew that we had the right to release it and we were able to make it available,” Miller told Recode.
Miller explained that the new film is “designed to be an immersive experience” and is designed to give viewers a better idea of what is going on in the world of the book than they would have with an in-person screening.
“The film is designed as a VR experience.
It is not an interactive experience.
I can tell you that,” Miller added.
The filmmakers said that Netflix didn’t want to make any “jargon-laden descriptions” about the book in order to not confuse audiences.
Netflix is now releasing the film in the US, and will also be streaming the film internationally in early 2017.
You can find the trailer for A Dog of the World below.