NEW YORK — Crystal River Diamonds will debut on New York City beaches this summer, the company announced Wednesday.
The gem company said its newest diamond, a “gem blast” created by using lasers to create a white diamond, will be available for purchase in stores starting June 7.
Diamonds are rare, expensive stones and the industry’s most expensive, the companies said.
The gems sold in the gem blast are made by a company called Crystal RiverDiamonds.
The new gem blast is a rare and expensive one, but it is also one of the hottest in the industry.
The new gem is the third-largest gem on the planet and one of just a few diamond-shaped diamonds.
Diamonds are typically found in the highest-value stones and diamonds are the only materials that can hold a price tag of $100,000 to $1 million.
Diamond buyers have seen diamond prices spike in the past few years.
Diamond prices have soared over the past five years and rose by more than 20 percent last year.
According to the company, the “gem” is one of several diamond products it is making to compete with the demand for diamond jewelry and gemstones.
The company also is creating a new “crystal” diamond called “Crystal River,” which is not a gem and is actually a material used in the manufacture of the new diamond.
In addition to its gem blasts, Crystal River is also introducing the first-ever “crystals” jewelry made of diamond-colored diamonds.
The new diamond, named “Crystal City,” is priced at $25,000.
“Crystal River” will be on sale in stores July 17 for $24,000, a new price for a diamond-blasted diamond.